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Couple checking mobile tickets outside a venue at night (Ticketpipe)
Tickets & Hospitality

Ticketpipe

A B2B ticketing and hospitality supply platform powering sports and entertainment programmes across the group's brands and external partners.

Model
B2B Platform
Customers
Operators
Coverage
Global
Stage
Scaling
Focus
Supply & APIs

Company Overview

Ticketpipe aggregates supply and workflow tools for operators who need dependable inventory, transparent pricing and fulfilment telemetry across large programmes.

The platform supports internal brands and third parties, which improves purchasing scale and amortises product development across a wider revenue base than a single consumer brand could support alone.

As the product scales, Ticketpipe strengthens the group's technology narrative and creates optionality in sports rights and hospitality distribution beyond traditional package travel.

Strategic Differentiation

Supply aggregation

Consolidates fragmented ticket and hospitality supply into governed channels with clear commercial rules, reducing leakage and dispute overhead for partners.

Workflow automation

From allocation to reconciliation, automation reduces manual handling cost and speeds up settlement during high-volume windows.

API-first architecture

Enables partners to embed ticketing into their own journeys while preserving compliance and audit trails required by larger buyers.

Performance Highlights

Primary box-office access

Live connections to official West End inventory reduce fulfilment risk versus secondary-market suppliers.

Trade-scale throughput

Platform volume supports competitive commercial terms and reliable allocations for group brands and partners.

Package innovation

Bundled meal, rail and hospitality propositions increase average order value beyond ticket-only sales.

Technology narrative

Strengthens the group's story on sports and entertainment distribution beyond traditional package travel.

Strategic Role Within Group

Technology moat

Builds reusable infrastructure that supports multiple portfolio brands and external revenue, improving return on software investment.

Partner ecosystem

Third-party adoption validates the product outside the group and diversifies revenue sources.

Operational leverage

Shared data and supplier contracts with sports travel brands reduce procurement friction and improve fill rates.

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